Zachary Yuan
Jaylen Brown holding the NBA Finals MVP trophy as his song cover.
NBA star Jaylen Brown has been living his best life. Brown is coming off an incredible 2024 season with the Boston Celtics, where he helped the franchise win their 18th banner and was named Eastern Conference Finals MVP and NBA Finals MVP during that playoff run. Despite being left off the 2024 USA Olympics Roster, Brown has taken to other activities, including releasing a song with rapper A$AP Ferg.
After teasing the drop, Brown released the new song and music video on August 23, 2024. The video is 6:17 minutes long, which also happens to be the area code of Boston and the date the Celtics won their 18th title. The music video begins with Brown listening to a voicemail of his girlfriend breaking up with him before the scene switches to TV stations discussing his snub from Team USA and how he got “blacklisted” by Nike. Immediately after, A$AP Ferg comes to his door and snaps him back to reality. As the introduction plays, Brown’s energy shifts, a play on his famous catchphrase and Instagram handle, and jumps into rapping.
Throughout his song, Brown references basketball shoes, for example when he said “But now, you get replaced like a pair of shoes,” causing fans to speculate if the song is written about Nike. Even the title of the song, “Just Do It” is a clear allusion to the brand. For context, there was a debate over whether Nike's influence with Team USA's Olympic basketball team kept Brown off the roster. Brown, who has been a sneaker-free agent since his deal with Adidas expired in 2021, called out Nike for dropping Kyrie Irving and has been seen wearing Nike shoes with their Swoosh logo removed. Back in July, when Kawhi Leonard opted out of the Team USA squad, Brown's teammate, Derrick White, was selected instead, which was surprising given Brown’s amazing 2024 season. Brown even took to Twitter after the decision questioning if Nike was involved.
Furthermore, in most of the song, Brown raps about reeling from a major breakup, and about how he has been working through “problems too deep for any therapist.” However, any concerns Brown had are now in the past, as he has taken the time to enjoy himself this summer, recently vacationing in Bahrain and showing off his underwater workouts. All signs point to Brown being ready for an even bigger title-defending year with the Celtics in the 2024-2025 season. The upcoming release of his new single is a sign that he's ready to reveal more sides of himself to the world both on and off the court, and there’s a lot to be looking forward to.
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